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Dynamics of Mass Communication

By Joseph R Dominick
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
MRP: Rs 2337.00
Offer: Rs 1752.75
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